A-B InBev alleges Constellation breached the terms of their licensing agreement with the initial brand extension at the start of last year.įlavoured alcoholic beverages are in high demand in the US at present, with the category increasing by a compound annual growth rate (CAGR) of 20.9% since 2017, according to GlobalData. “Seltzerita speaks to our exceptionally bold and authentic heritage, inspiring drinkers of Corona to live ‘La Vida Más Fina’ wherever they may be.”Ĭorona Hard Seltzer is currently the subject of a legal tussle between Constellation, which owns the rights to produce and distribute the Corona brand in the US, and Anheuser-Busch InBev. “We’re excited to provide our fans with an innovative product that fuses the traditional flavours of a classic margarita with a refreshing Corona perspective,” said Constellation’s director of Corona brand marketing, Ryan Anderson. An SRP for the pack was not immediately available. The line extension is available now in selected, unspecified retailers nationwide in a 12-pack of 12oz (35cl) cans.
CORONA SELTZER DOWNLOAD
Please check your email to download the Report.Ĭorona Hard Seltzer Seltzerita is the latest innovation from Constellation and combines sparkling water with margarita flavours from added Mexican lime juice, agave and cane sugar. Perform company-level analysis to understand business model, size, and geographic focusĭon’t miss out on key market insights that can help optimize your next investment – read the report now.Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more.Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more.
This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to: The majority of products belong to the personal care industry with a total of 5,788 products to date. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. The North American region consists of almost 74 products with innovations related to the formulation of the product. Unilever products are categorized by innovation ratings and tags in our product launch database. Unilever also utilizes social media platforms for advertisement. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads.
CORONA SELTZER TV
Unilever product advertising is mainly through mainstream TV channels.
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